he Sedra begins with a command: Tzav • Similarly Zachor is a command — to remember • The difference between memory and history — history is in the past and memory lives in the present. • Torah says — look inside deep within your soul and awaken the true memory — there is always Amalek — baseless hatred of Jews, whether sophisticated format or crude. We have to possess the self-esteem to take all protective measures — the story of Purim.